Chapter 8 New Product Development * by John R . Hauser , MIT and Ely Dahan January 10 , 2007 Chapter in Marketing Management : Essential Marketing Knowledge and Practice

Polyhedral Methods for Adaptive Choice - Based Conjoint

Journal of Marketing Research Vol. XLI (February 2004), 116–131 *Olivier Toubia is a graduate student, Marketing Group (e-mail: [email protected]), John R. Hauser is Kirin Professor of Marketing (e-mail: [email protected]), and Duncan I. Simester is a professor (e-mail: [email protected]), Sloan School of Management, Massachusetts Institute of Technology (MIT). The authors gratefully acknowledge the ...

Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis

Journal of Marketing Research Vol. XLI (February 2004), 116–131 *Olivier Toubia is a graduate student, Marketing Group (e-mail: [email protected]), John R. Hauser is Kirin Professor of Marketing (e-mail: [email protected]), and Duncan I. Simester is a professor (e-mail: [email protected]), Sloan School of Management, Massachusetts Institute of Technology (MIT). The authors gratefully acknowledge the ...

Managing a Dispersed Product Development Process

Greedoid-Based Non-compensatory Consideration-then-Choice Inference

We wish to thank Ashvini Thammaiah who assisted in the development and pretesting of the web-based questionnaire. The study benefited from comments by numerous pretests at the MIT Operations Research Center and the Kappa Alpha Theta Sorority at MIT. SmartPhone images produced by R. The final three names are listed alphabetically. Contributions were extensive and synergistic.

Simulated Test Marketing : Its Evolution and Current State in the Industry

Simulated test markets are powerful tools that are used frequently to aid marketing managers in making a go/no-go decision before bringing a product to test market. Over the past twenty years, STMs have expanded beyond application in fast-moving consumer goods to industries such as financial services, pharmaceuticals, durables, and new technology. Today, the STM industry is fairly consolidated,...